Generate Customer Loyalty

Generate Customer Loyalty

Customer loyalty is extremely important - but very few people know how to influence it effectively and positively. We will show you what is important.

245,001)

1) The price is stated as a net price. Value added tax may be added.

What you will learn

  • Why customer loyalty pays off
  • The customer loyalty journey
  • Factors influencing loyalty
  • Starting points for strengthening loyalty

Description

Everyone is talking about customer loyalty and how important it is for a company's success. Some companies even go so far as to hire customer loyalty managers and task them with "managing" this very loyalty. But if we are honest, for the vast majority, customer loyalty is little more than an empty phrase that gives a name to the hope of steady and recurring revenue streams. Most do not know how they can actively influence satisfied customers to become loyal customers. After all, it is not enough to simply deliver a good service performance. This is not enough and it is emblematic of the diffuse image that many people have of customer loyalty.

Customer loyalty is created by generating consistent positive experiences throughout the customer's entire life cycle. Thus, you have to actively work towards creating these consistent positive experiences at every stage. We call this the loyalty journey. And we want to introduce you to it in this course. However, we won't just be at a theoretical level on the psychological interactions that are leading to having loyal customers. We also want to highlight in each phase what each and everyone in the service department can do to make this happen.

This course is aimed at all service employees who want to understand how a satisfied customer becomes a loyal customer and what he or she can do to make this happen.

Requirements

  • Internet access
  • Current browser version (Chrome or Firefox recommended)
  • Commercial buyer